The only gripe, I suppose, is that they are not advertising anything new, per se. They are saying “we have a fast network, and so we can do more.” (Than, say, AT&T: Their website for the campaign features a comparison of network speeds with AT&T.) There is an obvious elephant in the room that is causing all the other cell companies to aggressively advertise, particularly against AT&T, and I hope to see some good competition. Everybody wins in the end that way. And hey, I like a good ad now and then.

It has an interesting behind the scenes video too.